MALAYSIA wants to grow shopping revenue from the current 28 per cent of total tourism revenue to 35 per cent by 2020.
To attract more foreign shoppers to the country during the Malaysia Mega Sale Carnival (MMSC) from July 24 to September 16, Tourism Malaysia overseas offices have distributed Tourist Privilege Cards from leading malls such as Sunway Pyramid and Pavilion Kuala Lumpur. These cards provide discounts on selected purchases.
Now in its 11th year, MMSC is designed to target high-yield Middle East tourists as well as those on summer holidays from countries in the northern hemisphere.
Tourism minister Dr Ng Yen Yen said: “As shopping marks a major component of tourism revenue, focus is being placed on identifying more goods to be listed under duty free and promoting the Bukit Bintang /Kuala Lumpur City Centre district as the premier shopping hub.”
In 2009, shopping revenue amounted to RM15.1 billion (US$4.7 billion) of the total tourist receipts of RM53.4 billion.
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Source : TTG
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