Sabah and Sarawak which are aggressively marketing their tourism products abroad, hope to lure about 120,000 Singaporean tourists to the two Borneo states by this year.
The tourism boards of the two states joined hands Thursday with Tourism Malaysia in Singapore, led by its local director Zalizam Zakaria, in organising a seminar and travel mart for over 50 Singapore travel agents here.
About 20 travel agents and hoteliers from Sabah and Sarawak participated in the events promoting the nature and adventure attractions, which are in abundance, in the two states.
The Sabah delegation was led by the Sabah Tourism Board Assistant Marketing Manager Simon Jr Jalin and Sarawak, by the Sarawak Tourism Board Marketing Director, Benedict Jimbau.
Simon said Sabah hoped to increase its Singapore tourist arrivals to between 42,000 to 45,000 this year from the 40,000 recorded last year, by luring them to its fascinating Mount Kinabalu, forest and nature reserves as well as sea and diving spots.
Benedict said Sarawak was targeting 76,000 Singaporeans to visit the state this year, especially to its nature products such as the Mulu National Park, the Pandaw Cruise along the Rejang river and its international events, the annual Rainforest World Music Festival in Kuching and Jazz Festival in Miri.
Last year, the state registered over 50,000 tourist arrivals from Singapore, making the city-state fourth, among top-five tourist generating markets for Sarawak after Brunei, Indonesia and the Philippines.
Benedict said the Sarawak Tourism Board, now operating in a more business-like manner rather than as a government agency before, has been going all out to promote the state tourism industry abroad, especially in the international travel marts.
Source : Bernama
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