RESORTS World Bhd (RWB), Malaysia’s leading leisure and hospitality conglomerate, added two more accomplishments to its portfolio when it was named the World’s Leading Casino Resort by the 2008 World Travel Awards and secured the fourth place in Malaysia’s Most Valuable Brands (MMVB) 2008 awards.
The resort topped nine other casinos in the world namely Caesars Palace Las Vegas, Nevada, USA, Monte Cristo, Johannesburg and MGM Grand Hotel & Casino, Las Vegas, USA to be named as the World’s Leading Casino Resort.
RWB is also a five-time winner in the Asia’s Leading Casino Resort Award category, besides winning the Asia’s Leading Family Resort Award early this year.
“It is indeed a great honour for RWB to receive this award. We are proud and pleased to be acknowledged by travel professionals worldwide. Much of our success comes from the hard work and relentless efforts of our 13,000 employees at Genting Highlands Resort and this award is dedicated to each and every one of them. But, we will not rest on our laurels and will continue to evolve and innovate in our quest for world-class standards,” said RWB senior vice-president of marketing and sales Paul Chan upon receiving the award at the World Winners Award Ceremony at Beaches Turks & Caicos Resort Villages & Spa, Providenciales, Turks & Caicos on Dec 2.
The awards was initiated in 1993 to acknowledge and celebrate excellence in the world’s travel and tourism industry.
Now in its 14th year, travel professionals and discerning travellers have come to regard the winners as the best endorsement that a travel product or service could aspire to receive.
Thousands of votes cast globally were by travel professionals from 167,000 travel agencies, tour and transport companies and tourism organisations in over 160 countries.
Winning a World Travel Award (dubbed by the Wall Street Journal as the ‘Oscar’ of the travel an tourism industry) has become one of the highest accolades a travel product or organisation can achieve.
Additionally, Genting Highlands Resort also shone in the local scene when they secured the fourth rank for the Malaysia’s Most Valuable Brands (MMVB) Awards 2008 with its flagship brand Genting – City of Entertain-ment receiving due recognition.
RWB was feted in an award ceremony on Nov 25 at PJ Hilton.
Organised by the Association of Accredited Advertising Agents Malaysia (4As) and The Edge, the valuation for the awards was conducted by Interbrand, a brand consultancy.
Over the years, RWB has carved its name as a leading integrated entertainment, leisure and hospitality operator in Asia. The renowned Genting Highlands Resort with its myriad attractions ranging from casinos to theme parks plus international shows and concerts, is a positive contributor to the tourism industry of Malaysia.
With its tagline ‘City of Entertainment’, the Resort is continuously upgrading an introducing new attractions and services for its esteemed customers.
Source : STAR
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