Malaysia’s Minister of Tourism, YB Dato’ Sri Azalina Dato’ Othman Said, outlined the details of the establishment of the Malaysia Convention & Exhibition Bureau (MyCEB) at a press conference held recently at the Kuala Lumpur Convention Centre.
This follows the announcement made on December 3 by Deputy Prime Minister YAB Dato’ Sri Mohd. Najib Tun Abdul Razak to strengthen Malaysia’s tourism industry by targeting the business events market.
MyCEB will be a one-stop centre in coordinating business events activities in the country. Its goals are to secure business events for Malaysia and establish the country as the preferred business events destination worldwide.
MyCEB will have an advisory council made up of experienced individuals and leaders from the private and government sectors. An initial budget of MYR5 million (about US$1.4 million) has been set aside for its establishment.
A total of 1,013,104 tourists visited Malaysia for business events purposes in 2007, an increase of almost 24 percent over 2006.
Source : TravelWeekly
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