Tuesday, August 26, 2008

Tourism Malaysia to stick to higher arrivals target

TOURISM Malaysia's request to its board to revise 2008 arrivals target from 22.5 million to 21.5 million, has been vetoed.

With arrivals in the first seven months this year at 12.9 million, this means Tourism Malaysia must draw another 9.6 million more visitors in the next five months - or around 1.9 million a month.

Tourism Malaysia's deputy director-general for planning, Mr Amirrudin Abu, said the NTO's plan was to aim at quick conversion markets to make the numbers. He added more promotional strategies would be developed to make Malaysia a top-of-the-mind destination for weekend visitors from shorthaul markets.

There will be more tacticals with Malaysia Airlines, AirAsia and foreign airlines. Tourism Malaysia will also attract more charter flights and launch aggressive promotions to attract tourists from China, India and the Middle East.

Source : TTG
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