Tourism Malaysia will cooperate with more organisations to promote domestic tourism including supporting more Treasure Hunt programmes.
Domestic tourism was among the most important segment of the industry as it formed the backbone of the country's tourism, its Deputy Director-General (Promotions), Datuk Razali Mohd Daud, told reporters after flagging of the NPC-Celcom 2008 Treasure Hunt to Penang at the Celcom headquarters here Saturday.
He said domestic tourism was also important to the country as it helped to prevent the outflow of funds besides inculcating national integration among the various races in the country.
He said treasure hunt programmes should be held from time to time not only by the media but also other groups so that the people could see for themselves the facilities available in the country.
Meanwhile, National Press Club (NPC) president Mokhtar Hussain said Penang was selected as the destination of the treasure hunt this year to coincide with the selection of Georgetown as a World Heritage Site by Unesco.
"Besides recreation, we hope the hunt can contribute in promoting domestic tourism. We feel this is the right time to invite the public to know the 'Pearl of the Orient' more closely as well as interacting directly with pressmen," he said.
With the theme "Lets Travel" and the slogan "Travel To Appreciate Heritage", the Treasure Hunt is being participated by almost 300 hunters comprising media personnel, Celcom staff and the public travelling in 100 vehicles.
First prize winners will receive a cash prize of RM5,000 for the media and open categories. It is being sponsored by Celcom for the third time consecutively while the other sponsors include TRC Synergy Bhd, Sime Darby Bhd, Sutera Harbour Resorts.
Mokhtar said the NPC planned to organise the annual event to the East Coast or the southern states next year.
Source : Bernama
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