MALAYSIA'S Convention & Exhibition Bureau (MYCEB) is scheduled to be operational by the end of this year.
The bureau is expected to play a big role in bringing more international MICE (meetings, incentives, conventions and exhibitions) business to Malaysia through focused marketing and promotional efforts.
Tourism Malaysia director-general, Datuk Mirza Muhammad Taiyab, said it would help to identify and bid for suitable and lucrative events for Malaysia.
The bureau will comprise members of the private and government sector. It will also lend support and give confidence to local associations and MICE planners to bid for international conferences and congresses.
DiscoveryMICE president and CEO, Mr Lee Choon Loong, said: "The bureau, comprising both private and public sectors, is the perfect platform for companies to work on some common strategies and directions to stimulate the MICE business in Malaysia."
World Avenues executive director, Mr Ally Bhoonee, said the bureau would add credibility to Malaysia as a MICE destination. He added: "A professional establishment such as this one will help the country bid for big congresses four to six years down the road. With dedicated staff, there will be a chance of developing working relationships and continuity in serving foreign MICE organisers and incentive houses."
Source : TTG
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