The purpose for the review was to give Pempena a new image – as a catalyst and pioneer in the tourism industry, said Tourism Minister Datuk Seri Azalina Othman yesterday.
“This is also to ensure that Pempena does not compete with other entrepreneurs involved in the tourism industry but to complement them in enhancing the quality of tourism,” she said after visiting Pempena yesterday.
Pempena, a wholly owned subsidiary of Tourism Malaysia established in 1976, is currently responsible for running the Mega Sales shopping secretariat and the promotional programme Malaysia Truly Asia Kitchen.
“I have asked Pempena to create secretariats on medical tourism, education tourism, eco-tourism and special interest groups and prepare a report for me,” she said.
Her ministry will also contact the relevant ministries, private hospitals and universities on how the various aspects of tourism can be promoted, she said.
The Malaysia Truly Asia Kitchen will also be reviewed to see if the programme should continue or the business be sold or other promotional strategies applied, she said.
There was also a possibility that the restaurants under the programme could be closed down if the project was not a good project, she said.
They would also have to work with the Health Ministry on how private hospitals could be promoted when medical advertising was not allowed, she said.
Azalina said taxi associations had also been critical of Pempena Executive Taxi Service Sdn Bhd whose services overlapped their budget taxi service and that too would be sorted out through the review.
On when the review would be ready, she said no time frame has been given but a review normally took at least two weeks, she said.
Source : STAR
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