TOURISM Malaysia has embarked on a tactical to increase arrivals from its traditional longhaul markets, UK and Germany.
Its London office is in partnership with the big brands, Harrods and Selfridges, for a lifestyle-themed promotion showcasing the destination’s culture, heritage, food and sports aimed at the affluent UK market.
It is also leveraging on gastronomic and luxury travellers by participating in two consumer shows, Taste of London, from June 19 to 22 and Taste of Birmingham, from July 10 to 13.
For Germany, a tactical with Singapore Airlines for travel from April to June was concluded on March 30. A possible joint marketing with Malaysia Airlines may take place next month, the NTO’s deputy director-general, Datuk Razali Mohd Daud, said.
The NTO’s office in Germany also encourages travel agents selling Malaysia to enrol for its e-learning programmes to learn more about the destination. According to Datuk Razali, 2,100 agents have registered since March 2007.
Source : TTG
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