Royale Adelphi to Royale Bintang in Seremban - Changes hands

THE award-winning Royale Bintang chain of hotels managed by Boustead Hotels and Resorts has added a new member to its expanding family: it has taken over the operations at the former Royal Adelphi hotel in Seremban.

Now renamed the Royale Bintang Seremban, the 345-room hotel, located in the Lake Gardens in the state capital, is set to follow in the footsteps of its sister hotels – the Royale Bintang KL and Royale Bintang Damansara – in carrying on the tradition of providing efficient, economical and comfortable service for both business and leisure.

Its general manager, Leo Kuscher, said the hotel’s proximity to the KLIA and Kuala Lumpur made it an ideal destination for business travellers as well as holidaymakers.

“The hotel has a lot of potential – we are looking into making the Royale Bintang Seremban a top destination for company team-building exercises as well.

“The Royale Bintang Seremban is also a great place for meetings and conferences as it's situated away from the noise and distractions of big cities,” he said, adding that response had been encouraging since the new team took over operations in November.

With its deluxe executive floors, large ballroom with capacity for 2,000 guests as well as flexibility and variety in terms of meeting spaces and services, the Royale Bintang Seremban was an ideal location for corporate events and staff functions, he said.

He said the official launch of the rebranded five-star hotel would be held on Feb 22.

Tasked with “revitalising” the hotel, Kuscher and his team have improved the food and beverage services and brought in new entertainment acts.

They have also set about reintroducing the hotel to the surrounding community.

“We have just embarked on a promotional blitz in and around Seremban to highlight the hotel’s facilities and services,” he said.

Kuscher said that Boustead Hotels and Resorts would be adding two more properties within the next two years, including the 396-room five-star Royale Chulan Hotel in Jalan Conlay.

Another 300-room establishment, the Royale Bintang Penang Hotel located at Weld Quay in George Town, will open in 2009.

Source : STAR
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