Thursday, November 22, 2007

RM30mil sales for flights to Gold Coast

AirAsia X has clinched RM30mil in sales for flights to Australia’s Gold Coast since its maiden trip on Nov 2, said chief executive officer Azran Osman-Rani.

“We have had over 30,000 confirmed bookings to the Gold Coast in less than two months,” Azran told a press conference yesterday.

AirAsia X, an affiliate of AirAsia Bhd and Malaysia’s only low-cost long-haul carrier, has been promoting flights to the Gold Coast since Sep 29.

To further enhance AirAsia X’s travel services to Gold Coast, AirAsia X has signed an agreement with Tourism Queensland.

Datuk Tony Fernandes
Azran said the five-year agreement would help AirAsia X increase the number of flights to the Gold Coast and help develop tourism to Queensland.

“We currently have four flights a week (to Gold Coast) and hope to have daily flights by year-end,” he said.

According to Azran, the agreement would see both parties implementing marketing activities to promote international tourism to Queensland with the Gold Coast International Airport as the primary gateway.

He also said joint marketing activities would be undertaken in various international markets such as Malaysia, Singapore, Thailand, China and other South-East Asian markets to support the route to Gold Coast operated by AirAsia X.

“Our marketing activities will include promotions via print and electronic media, and road shows (in those countries),” he added.

While Azran did not specify how much the marketing activities would cost AirAsia, he said the group invested roughly RM30mil a year to promote the company brand.

Azran said its current ridership for the KL-Gold Coast-KL sector comprised 60% Malaysians and South-East Asians and the balance Australians.

Meanwhile, AirAsia signed a contract with Aviation Australia whereby the latter would provide aircraft maintenance engineering training to local engineers.

According to AirAsia chief executive officer Datuk Tony Fernandes, AirAsia started a revision programme earlier this month at its AirAsia Academy in Sepang.

He said the training provided by Aviation Australia was in compliance with the European Aviation Safety Agency (EASA) and consisted of theory refreshers and EASA-compliant exams.

Source : STAR
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