THE mixed development project in Sabah's state capital of Kota Kinabalu known as 1 Borneo is expected to ease the room shortage during peak periods, and provide tourists with more shopping, entertainment and f&b outlets when it is completed in the first quarter of 2008.
The project will add three more hotels with a total of 553 rooms to the city's inventory.
Borneo Trails Tours & Travel general manager, Mr K L Tan, said: "The additional rooms are most welcome as it will ease the room shortage during the high season. It will also help to stabilise rates making Sabah a competitive destination. When the shopping complexes and related facilities are open, we can then package our products to include shopping for target groups from the Middle East and also regional markets."
Diethelm Travel (Kota Kinabalu) general manager, Mr David De La Harpe, said: "Our company is looking at the Russians as a new market segment. I believe 1 Borneo's appeal for this market will be the retail outlets selling branded items."
1 Borneo is a joint development between Warisan Harta Sabah and Sagajuta (Sabah). United Sabah Islamic Association is the land owner. It is located along Jalan Sulaman Highway, adjacent to University Malaysia Sabah.
Sagajuta (Sabah) managing director/ executive chairman, Mr Raymond Chan, said: "1 Borneo will be the 'happening' venue in the city where people will flock to for international events, promotions and foreign brands."
Source : TTG
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