Malaysia targets 2010 arrivals surge

TOURISM Malaysia has set a target of 22 million tourist arrivals for 2010, up three million from this year's target of 19 million arrivals.

Cumulative tourist arrivals recorded from January to August 2009 totalled 15.4 million, an increase of 4.4 per cent compared to 14.7 million for the same period in 2008.

For 2010, Tourism Malaysia will continue to keep regional markets as the main focus of its marketing efforts, while longhaul markets will not be neglected, said Tourism Malaysia's deputy director-general (marketing) Amirrudin Abu.

Abu added: "We will also see how we can promote Malaysia to complement Singapore's integrated resorts (Marina Bay Sands and Resorts World Sentosa). We can be to Singapore what Shenzhen is to Hong Kong. We will strengthen bilateral agreements with the Singapore NTO and work more closely with Singapore's travel trade."


Source : TTG
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