Wednesday, September 23, 2009

Tourism boost with Singapore F1

The 2009 Formula 1 Singtel Singapore Grand Prix, to be held from Sept 25 to 27, will have a spillover effect on Malaysia’s tourism industry, said Singapore Tourism Board regional director Geraldine Yeo.

“It will be a win-win situation for both countries. While the Malaysian F1 Grand Prix is a daytime event held in the first half of the year, ours is a night race held in the second half.

“It offers different propositions and experiences for the audience. It’s a beneficial arrangement for the region as a whole,” she said.

Last year, the event attracted more than 100,000 people, 40% of them foreigners, said Yeo.

“Although ticket sales are lesser than last year due to the economic climate, this year, we expect the same huge turnout of foreign audiences.

“We also expect a fair share of Malaysian race fans, due to the nation’s strong history in motorsports. Moreover, air-fares are more affordable these days,” she said.

The entertainment events in store include performances by international stars like Beyonce and Black Eyed Peas, and these would be a big draw as well, Yeo added.





Source : STAR
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