Hilton Hotels Corp. has changed its name to Hilton Worldwide to reflect the company's rich heritage and current status as a global hotel company as well as its strategic objective of continuing to grow internationally going forward.
Accompanying the new name is a new corporate logo incorporating design elements that reflect Hilton’s heritage, its quality and commitment to excellence in service, and the company's vibrant vision for the future.
Together the two elements represent a new identity for what President and CEO Chris Nassetta calls a completely transformed and restructured global enterprise.
"Our new identity is reflective of a refreshed company vision, mission, values and key strategic priorities, and in some ways signifies that this is a new beginning for our company," Nassetta says.
“This is an incredibly dynamic time in our company’s history," Nassetta continues. “While our corporate name and logo have changed, the best of our company – the passion, commitment and high standards of our team members that translate into exceptional experiences for our guests – remains the same.”
The new corporate name and logo follow the company’s recent relocation of its global headquarters from Beverly Hills, California, to McLean, Virginia. These changes also have been mirrored by the internal launch of a refreshed company vision, mission, values and key strategic priorities, which are intended to communicate more clearly how Hilton conducts business and plans to achieve company goals.
Hilton Worldwide’s portfolio of 10 brands comprises more than 3,300 hotels in 77 countries around the world. The company will open more than 300 hotels this year.
Logo Design Details
With the addition of the word “worldwide,” the new logo unites all members of the organization across all parts of the globe with one shared vision for success. The platinum and gold stylized H evokes quality, stature and the richness of Hilton’s heritage. The two halves are reflective, which are a reminder of the company’s storied past and vibrant future, and the open curves are welcoming, symbolizing the world of travel by suggesting the round edges of the globe, the arch of a bridge and posts of a bed.
The logos and imagery of the hotel brands that comprise Hilton Worldwide, including Hilton Hotels, will remain unchanged, while the Hilton HHonors brand will adopt the core elements of the new corporate identity and logo.
“The new corporate and Hilton HHonors branding enable our individual hotel brands to further build their distinctive identities while also communicating their common connections and the strong value proposition of the HHonors program,” says Paul Brown, president of Hilton’s global brands and commercial services.
New Luxury, Lifestyle Leader
Earlier this week, Hilton named John Vanderslice global head of luxury and lifestyle brands, reporting to Brown. Vanderslice has an extensive background in both branding and hospitality, having previously overseen legacy brands and new product introductions for Kraft Foods and having served as president and CEO of Club Med Americas. Vanderslice most recently was CEO of the lifestyle resort Miraval Spa in Tucson, Arizona.
"John is off to a quick start," Nassetta says. "The combination of [his] skills—classic brand training, experience directly in the lodging business and high-end spa experience—is very complimentary to the skill set inside this company, and will be pivotal in defining and re-defining how we want to approach the luxury space and enter the lifestyle space."
"John has significant brand management and operations experience, as well as a proven track record of successfully growing existing brands and introducing exciting new products to the marketplace," adds Brown. "We are delighted to welcome John to Hilton."
Source : Hotels
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