MALAYSIA'S outbound incentive travel market could plummet by as much as 50 per cent in 2010 as the local business performance continues to weaken this year.
In the worst case scenario, Jebsen Travel & Tours managing director Mr Lim Chee Tong predicts the overall outbound volume could halve next year as companies that have missed sales targets would have little reason to reward executives and dealers.
"They can't make changes to 2009 because the performance has been delivered by their team or their dealers. We have to watch for 2010."
Next year's expected fall comes off an especially robust 2009, the result of last year's strong first half, which helped major corporations exceed budget despite a sharp deterioration in the second half. In Jebsen's case, its 2009 incentive volume is up 50 per cent over the previous year, according to Mr Lim.
Source : TTG
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