Thursday, March 03, 2011

Legoland to boost Malaysian tourism by end 2012

Malaysia plans to open the first Legoland Theme Park in Asia by the end of next year and hopes it will pull in 1 million regional tourists during its first year.

Costing RM 720 million, Legoland Theme Park in Malaysia is under construction at a site in Iskandar and will represent one of the main attractions of a new city and economic zone located at the southern tip of the country.

The park will feature 40 attractions and rides similar to other Legoland attractions, but unlike the parks in Europe it will remain open year-round.

Legoland Malaysia will have miniature replicas of iconic buildings and structures from across Asia. They include Petronas Twin Towers and India’s Taj Mahal.
According to Legoland Malaysia’s senior director of operations, Siegfried Borst, the theme park will target families with young children aged between two and 12 years old.

Legoland Malaysia Theme Park is the first component in a much bigger Legoland Malaysia Resort that will have a retail mall, themed hotel, business hotel as well as office and residential areas.

The theme park will be linked to Johor Bahru, the capital city of Johor in southern Malaysia just across the causeway from Singapore. It will be linked by a 14 km coastal highway and offer two hotels close to the park to accommodate visitors.

The Malaysian project will be the sixth in the world following Legoland Billund in Denmark, Legoland Windsor near London in Britain, two Legoland parks in the US including Legoland California and Legoland Florida, and Legoland Deutschland in Germany.

Last year, there were 24,577,196 tourist arrivals to Malaysia representing an increase of 3.9% from 23,646,191 in 2009, according to Tourism Malaysia’s data.

The biggest supplier was Singapore with more than 6 million visits a year across the causeway to Johor Bahru and on airline shuttles to Kuala Lumpur.

Source: TTR Weekly
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