Thursday, September 02, 2010

Tourism Ministry Launches Booklet On Nasi Lemak, Laksa And Bak Kut Teh

The Ministry of Tourism on Monday launched its 'Fabulous Food 1Malaysia Trail 2009' booklet featuring ten best and must try food in three different categories - nasi lemak, laksa and Bak Kut Teh (meat bone tea).

Tourism Minister Datuk Seri Dr Ng Yen Yen said the main objective of producing the booklet was to provide a definitive guide in helping to navigate food aficionados.

Dr Ng said it was also to harness upon the attractions in the food sector and entrench them as outstanding products of Malaysia's food tourism.

"Food tourism is very important. In 2009, the food bill alone from tourists to Malaysia stood at RM8.5 billion. It was the third highest expenditure among tourists.

"As such, based on public feedback, we came up with this booklet where the best 50 outlets for each category are listed as per the recommendations of the website.

The booklet will be distributed nationwide," she told a press conference after launching the Fabulous Food 1Malaysia Food Trail 2009 here Monday.

She said the listing was also based on the quality of food, customer service and cleanliness.

She said since the launch of the website, over 30,864 visitors from 47 countries visited the website to report their recommendations from the rich diversity and variety of local food served by the best Malaysian restaurants and street food stalls.

For this year, Dr Ng said the ministry would continue the Fabulous Food 1Malaysia 2010 programme, which would be held from October until December.

"This year we choose three more types of food - sate, roti canai and nasi ayam. This way we hope to uplift our restaurants to be international standard.

"Malaysia wants to be known as food heaven, good food variety, exotic, traditional, fine dining and green," she said.

The Fabulous Food 1Malaysia campaign which was launched last year, is a three-month campaign divided into three segments - Malaysia International Gourmet Food Festival in October, ASEAN Heritage Food Trail in November and Street Food Festival and Restaurant Food Festival in December.

Source : Bernama

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