AirAsia Bhd has achieved a world record by selling more than 500,000 seats on the first day of its "Mind Blowing Fare" campaign.
The leading budget airline said it had sold a record-breaking 538,000 seats on the first day of the campaign, which offered RM1 airfare for domestic and international flights.
The ongoing "Mind Blowing Fare" promotion offers RM1 for bookings made from August 10 to 15, 2010, for travel between April 1 and August 11, 2011.
The promotion is available exclusively at www.airasia.com and mobile.airasia.com.
AirAsia also recorded its highest number of seat sales in an hour by selling 36,871 seats, a 47.5 per cent increase from the previous record of 25,000 seats.
In a statement today, the airline said the "Mind Blowing Fare" campaign was the first major promotion under its New Skies booking system.
Group chief executive officer Datuk Seri Tony Fernandes said the successful sale of more than half a million seats in the ongoing promotion showed that the new system was stable and able to efficiently handle massive sales volume.
He said that AirAsia's investment in the new booking engine was clearly paying off and its New Skies had revolutionised Internet bookings.
"We're happy to offer guests the opportunity to grab the special offers under our 'Mind Blowing Fare' campaign. The campaign is especially attractive with festive holidays such as Hari Raya coming up," he added.
Source : Bernama
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