Malaysia Airlines (MAS) expects RM2 billion from both cost savings and and revenue over the 10-year period with the new Passenger Services System (PSS), which MH Mobile is a component of.
“With over RM480 million invested on the integrated platform over 10 years, MAS customers can enjoy seamless service delivery and a suit of new services,” managing director and chief executive officer Tengku Datuk Azmil Zahruddin said.
The PSS component, MHMobile-flymas.mobi, is the world’s most comprehensive mobile booking system.
Developed together with SITA Lab, it offers more choices and convenience for the airline’s 14 million passengers, allowing them to book, pay, check in and board flight using mobile phone.
It is also the first mobile airline application that connects bookings to Facebook, Triplt and Doppir, enabling friends and colleagues to be informed about each other’s travel plans.
Speaking to reporters after launching MHMobile-flymas.mobi here, Azmil also said that MAS was projecting a 20-30 per cent participation in internet bookings compared with about four to five per cent before the PSS project started.
In terms of domestic bookings, about 50 per cent of customers presently used the internet to do so, he said.
In conjunction with the launch of MHMobile-flymas.mobi, MAS will enter into a marketing partnership with Maxis Bhd as telco partner.
From Dec 8 to 31, customers who purchase a first class or business class ticket will receive a complimentary iPhone while economy class customers stand to win ten iPhones via lucky draw.
Source : TMI
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