The Director General of Tourism Malaysia, YBhg. Dato’ Mirza Mohammad Taiyab, gave a glimpse of Tourism Malaysia’s future direction and goals to key industry players at the sixth Tourism Futures National Conference.
Held at the Crowne Plaza Royal Pines Resort on the Gold Coast in Queensland, Australia, from June 2-4, the conference was organised by Tourism Australia, Tourism Queensland and Gold Coast Tourism.
On tourism targets, Dato’ Mirza said: “Tourist arrivals to Malaysia made up 11.3 percent of the total tourist arrivals in the Asia Pacific region, or 2.2 percent worldwide in 2007, with 20.9 million arrivals. We are currently working towards target arrivals of 22.5 million by the end of 2008, and ultimately 25.7 million by 2010.”
On challenges: “The tourism industry that we face today is a challenging one. The rising oil prices and airfares; the emerging and strengthening of new tourist destinations and brands such as Vietnam, Laos and Cambodia; as well as the control gained by individual travellers with the use of the World Wide Web as opposed to consulting travel agents – all influence the way we campaign in each market and in each country.”
Source : Travel Weekly
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