Themed Asia International Tourism Expo (Aite) 2008, the expo will serve as platform for local and foreign industry players to network and showcase their tourism products.
Tourism Minister Datuk Seri Tengku Adnan Mansor said an exposition on such a scale was important in promoting a more efficient market in the travel trade.
“It acts as a catalyst of physical contact and exchange between buyers and sellers,” he said at a news conference here yesterday.
The exposition will showcase not only local but also international tourism products, with buyers and sellers from the Asian and European regions.
“It is the perfect place to explore new marketing trends and learn about foreign tourism products,” he said, adding that there were plans to make the exposition an annual affair.
Malaysian Association of Tour And Travel Agents (Matta) president Ngiam Foon, who was present, said, “Those who attend the expo will definitely have the chance to learn and experience more international tourism products.”
Aite 2008 is expected to be on par with the London World Travel Market, International Tourism Berlin and Arabian Travel Market expositions.
Some 200 buyers and sellers were expected to participated at Aite 2008, including car rental companies, hoteliers, health resorts and spas, ground transportation providers, and cruise lines.
Aite 2008, to be held at the Putra World Trade Centre here, is jointly organised by Matta, the Malaysian Chinese Tourism Association, Malaysian Indian Tourism Association and Bumiputra Travel and Tours Association Malaysia.
The show, which will run from May 22 to 25 and includes two days of business-to-business sessions, will be open to public on the last day.
Source : STAR
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