Malaysian hotel owners stall global foray

The owners and brands which have representation abroad continue to be the same players such as Holiday Villa Hotels & Resort, IGB Corp, Sunway, Berjaya, Genting Group and Impiana.

Kuala Lumpur: Over the past decade, there have been fewer number of new Malaysian hotel owners and operators expanding abroad.

With the exception of Tune Hotels, there are no new names venturing abroad and making a mark in a big way, said the President of the Malaysian Association of Hotel Owners (Maho) Datuk Seri Abdul Aziz Abdul Rahman.

He noted that the owners and brands which have representation abroad continue to be the same players such as Holiday Villa Hotels & Resort, IGB Corp Bhd, Sunway, Berjaya, Genting Group and Impiana.

For example, Holiday Villa owns/manages some 25 hotels here and abroad, while Sunway has hotels in Cambodia, Vietnam and China.
Meanwhile, Tune Hotels, which now has 10 hotels in Malaysia, Indonesia and the UK, has plans for 72 hotels overseas in the next five years.

Owning a hotel usually needs high capital expenditure but the returns could take even up to 10 years to recover, depending on the average room rate.

Abdul Aziz pointed out that growth can be deterred by the lack of connectivity into a destination.

He said that commercial decisions by airlines to cut destinations was not in the best interest of those who may have plans to expand.

Tune Hotel, he said, is a good example of how an airline plays an important role in a hotel operator's expansion.

Maho's executive director Shaharuddin M Saaid said that other factors which discourage brands from going abroad is the lack of confidence and expertise.

"Brand reputation and acceptance is vital for overseas operation which not many local hotel management companies have," he said, citing the need for a strong networking and customer base when venturing abroad

Shaharuddin feels local players would be more encouraged to move in the foreign realm, should there be an assurance or availability of attractive investment policies, financing facilities, high yield and good return on investment.

And it is rare, although not unheard of, for a player to move and build a brand abroad without first establishing a brand here. But, sometimes, growing in Malaysia too can be challenging.


Source : Business Times
 [tags : malaysiahotelnews hotels malaysia resorts news travel tourism travel tourism news]

Hotel occupancy rates may stay firm till early 2009

Advanced hotel bookings in the country so far indicate that occupancy rates are likely to stay firm until the first quarter next year, but beyond that, the outlook is cautious, according to the Malaysian Association of Hotel Owners (MAHO).

MAHO president Low Gee Tat told StarBiz that occupancy rates had fallen during the Ramadhan month and there was evidence of slower take-up rates in October.

“But in the last quarter of the year, we should do all right and this will extend until first quarter of 2009,” he said, pointing out that people normally planned ahead of their travel.

“There is a cautionary mood of what’s after that. We’ll be happy if occupancy rates in the second half of 2009 stay the same as this year.” he said.

Low Gee Tat

Occupancy rates at city hotels are more consistent than the ones at resorts as resorts are affected by seasonal factors.

For example, visitations to beach resorts drop during the monsoon season.

Resorts, which tend to have more international travellers, are also affected by the holiday season in Europe or Japan.

Up to 80% of arrivals in Malaysia are regional tourists from Asean countries and China while the remainder come from the US, Europe, Australia and the Middle East.

Low said this trend was likely to continue in the next one to two years, especially since Asean countries were liberalising travel policy.

“Given the global economic outlook, we’ll have to drum up regional and domestic travel to compensate for any shortfall in international arrivals,” he said.

Low reckoned that an economic slowdown would prompt tourists to opt for more affordable destinations like Malaysia.

“There are hotels (in Malaysia) that suit every budget,” he said, noting that air fares were becoming very affordable thanks to no-frills airlines.

Tourism Malaysia had also done a great job in leading promotions with its Visit Malaysia and Malaysia, Truly Asia campaigns, he said.

But things could improve, Low said, pointing out that parks and gardens, as well as tourist attractions such as butterfly farms and Batu Caves, should be upgraded to attract visitors.

“We do not need to re-invent the wheel but we need to make them more attractive and cleaner for people to enjoy,” he said.

Source : STAR
[tags : malaysiahotelnews hotels malaysia resorts news travel tourism travel vmy2008]