Friday, October 01, 2010

Malaysia Top Choice Of Affluent Travellers From Singapore, US And UK

Singapore, the United States (US) and the United Kingdom (UK) emerged as the top tourism source market for affluent travellers considering visiting Malaysia in the next two years.

This was revealed by the Visa-Pacific Asia Travel Association (PATA) Asia Pacific Travel Intentions Survey 2010 conducted online in May which asked 6,714 respondents from 13 key Asia-Pacific travel source markets including Hong Kong, New Zealand and South Korea about past and future travel plans.

Visa Malaysia Country Manager Stuart Tomlinson said among affluent travelers looking to head to Malaysia, 22 pe rcent were from Singapore, 17 per cent from the US and 16 per cent from the UK.

"This fact marks a bright spot for the (tourism) industry. Malaysia is blessed with a unique blend of culture and heritage, great food and dining, important historical sites and some of the best natural sceneries in the world," he said in a statement distributed during the one-day National Tourism Seminar 2010 "Tourism Futures:Evolving Towards High Income Tourism" organised by the Asian Strategy and Leadership Institute (Asli) here Thursday.

The seminar was opened by Tourism Minister Datuk Seri Dr Ng Yen Yen.

Tomlinson said the survey's findings highlight the ministry's fine work in promoting Malaysia as a unique travel destination. "Visa is committed to supporting Malaysia's ambitions to draw more affluent travellers to the country and we will work with the Tourism Ministry to help attract this segment," he said.

He said the survey also revealed the profile of this affluent traveller groups with most of them in it being professionals, managers, executive or businessmen, aged 40 years old and married. They are most attracted to destinations with natural sceneries (88 percent), new places (82 percent), good food (81 percent), sunshine and beaches and good weather (80 percent), he said.

Tomlinson said 34 per cent of the affluent respondents also said they were attracted to destinations with outdoor sports and activities with golf (33 per cent) positioned at the top of the list. "For those who have previously visited Malaysia, 69 per cent of respondents said they would be drawn to visit again due to the good food and dining," he added.




Source : Bernama

3 comments:

TravelSphere said...

Nice post ! I like your blog because it's really informative for foreigners...

I'm Alexandra, managing a meta-blog about travel and activities in South East Asia: http://www.weekend.com.sg/

I read some of your articles carefully and your content can be really useful for my readers looking for travel, tips and activities in Malaysia ! Your Hotel review is perfect ...
In consequence, I decided to select your blog !

I would like to know if you would be interested to appear on my web portal? It will increase your visibility on internet, increase your visits, and provide good information for my users.
Send me an email at greenty.com@gmail.com and I will try to answer within 24h.

Good job again !

Alexandra

Anonymous said...

Great read! I want to see a follow up to this topic =D


epis life insurance

SeracH Me said...

It is a nice blog.Now it is not a big deal to find a good hotel any where in UK.Every one can visit the following Business Directory for a complete list of hotels in UK.

 

 

 

Related Posts with Thumbnails