Singapore, the United States (US) and the United Kingdom (UK) emerged as the top tourism source market for affluent travellers considering visiting Malaysia in the next two years.
This was revealed by the Visa-Pacific Asia Travel Association (PATA) Asia Pacific Travel Intentions Survey 2010 conducted online in May which asked 6,714 respondents from 13 key Asia-Pacific travel source markets including Hong Kong, New Zealand and South Korea about past and future travel plans.
Visa Malaysia Country Manager Stuart Tomlinson said among affluent travelers looking to head to Malaysia, 22 pe rcent were from Singapore, 17 per cent from the US and 16 per cent from the UK.
"This fact marks a bright spot for the (tourism) industry. Malaysia is blessed with a unique blend of culture and heritage, great food and dining, important historical sites and some of the best natural sceneries in the world," he said in a statement distributed during the one-day National Tourism Seminar 2010 "Tourism Futures:Evolving Towards High Income Tourism" organised by the Asian Strategy and Leadership Institute (Asli) here Thursday.
The seminar was opened by Tourism Minister Datuk Seri Dr Ng Yen Yen.
Tomlinson said the survey's findings highlight the ministry's fine work in promoting Malaysia as a unique travel destination. "Visa is committed to supporting Malaysia's ambitions to draw more affluent travellers to the country and we will work with the Tourism Ministry to help attract this segment," he said.
He said the survey also revealed the profile of this affluent traveller groups with most of them in it being professionals, managers, executive or businessmen, aged 40 years old and married. They are most attracted to destinations with natural sceneries (88 percent), new places (82 percent), good food (81 percent), sunshine and beaches and good weather (80 percent), he said.
Tomlinson said 34 per cent of the affluent respondents also said they were attracted to destinations with outdoor sports and activities with golf (33 per cent) positioned at the top of the list. "For those who have previously visited Malaysia, 69 per cent of respondents said they would be drawn to visit again due to the good food and dining," he added.
Source : Bernama