Monday, January 12, 2009

Malaysia a role model in campaign

Malaysia’s tourism advertising and promotions are being emulated by other Asean countries, said Tourism Minister Datuk Seri Azalina Othman Said.

She said that they considered Malaysia a frontrunner in forging ties with West Asian countries, India and China in the last few years.

“They have always looked up to us because of our ability in tapping new markets. We are one step ahead of them,” she told a press conference held by Tourism Malaysia in conjunction with the Vietnam Exhibition Fair here yesterday.

Asked if the new interest shown by the Asean countries would affect tourist arrivals from the new market in Malaysia, she said: “Sharing of tourists is the way forward. After travelling for 14 hours to Malaysia, Singapore or Indonesia, I do not think they will head home without visiting the neighbouring countries.”

Azalina said Asean countries could collaborate by choosing neighbouring countries as the second, third or fourth destinations in the tour packages.

The collaboration was discussed at the 12th Asean Tourism Ministers Meeting here, she said

Source : STAR
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