Tuesday, October 14, 2008

Zoom! Malaysia - A new boost for tourism

TOURISM Minister Datuk Seri Azalina Othman Said launched the Zoom! Malaysia tourism campaign recently. The campaign will run for six months from October to March next year.

The advertisements will placed on public transport like the airport limousines, RapidKL and Trans­national buses, LRT (Ampang and Kelana Jaya Line) as well as the KL Monorail.

Nice: Azalina looking at an advertisment on a train.

“We have implemented the body-wrapping technique on the public transport because public transport is popular among both the locals and tourists,” said Azalina.

She also said the campaign was part of their method to reach out and expose people to the products, activities and the various destinations Malaysia had to offer.

“We are aggressively campaigning to increase the number of tourists to Malaysia.

Last year, in August, 1,642,899 tourists visited Malaysia while in the same month this year there has been an increase of 12% with 1,839,235 tourists.

The total for last year was 20.9 million tourists.

Azalina added that this was also one way to foster ties between the public and private sectors.

“This is an opportunity to help businesses to benefit from this tourism campaign as well.”

Azalina took a tour from the PWTC LRT station to the Bandaraya station on the LRT and took a bus from Bandaraya back to PWTC during its launch last Monday.

The campaign will begin in Kuala Lumpur first and later be implemented in Sabah and Sarawak as well.

A total of 50 airport limousines each in both Kota Kinabalu, Sabah, and Kuching, Sarawak, 100 intra-city buses in Kuala Lumpur and Petaling Jaya and 100 inter-city buses in 10 states Peninsular Malaysia will feature exotic places in Malaysia.

Source : STAR
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