Friday, October 27, 2006

Persada Johor convention hub to help raise city hotel rates

Persada Johor convention hub to help raise city hotel rates

S Puvaneswary
Kuala Lumpur (2006-10-26)

THE Persada Johor International Convention Centre, which officially opened in Johor Bahru on October 16, is expected to be a catalyst for the growth of the state's hotel industry. It is the first purpose-built International Convention Centre in Johor and south of Kuala Lumpur and given the advantage of its strategic location - a mere five-minute drive to the Causeway and 30 minutes from Senai Airport - gives it the advantage of tapping into both the Singapore and southern peninsular MICE markets.

"At present, there are insufficient rooms to support the potential MICE business," Malaysian Association of Hotels (MAH), Johor Chapter chairman, Mr John Roozemond, who is also Persada Johor's managing director, said.

There are 206 hotels of all categories in Johor with 9,892 rooms. Of these, 28 are star-rated hotels. The average room occupancy rate is between 60 and 70 per cent.

The average rates stand at RM130 (US$35.35) for city hotels, and city hoteliers hope these rates will increase to RM170 (US$46.24) by end 2007.

Source : TTG Asia

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