Tuesday, June 14, 2011

MAS Offers 4 Million Seats For 'Global Deals, Dream Getaways'

Malaysia Airlines (MAS) expects four million seats to be offered at various discounts under the second wave "Global Deals, Dream Getaways" promotional campaign beginning today until June 27.

"We are mounting this second wave campaign to give an opportunity for our passengers to fly onboard the A330-300, to selected international destinations, to fly business class to domestic destinations, as well as, enjoy discounts of up to 75 per cent," said its Regional Senior Vice President, Sales, Azman Ahmad at a media briefing here today.

He was optimistic the four million seats on offer would be taken up during this offer period based on the encouraging response received to the maiden five-day campaign held from May 13, forthcoming holidays, and the longer travel period until May 2012.

One hundred and forty-four destinations are up for grabs under the campaign and potential travellers are expected to chose long-haul destinations compared with regional sectors which were the focus of the first campaign.

Azman said for the second wave campaign, the thrust would be the special, all inclusive promotional economy class fares from Malaysia to Tokyo and Osaka starting from RM693.00 one way.

"MAS was offering flights to Japan as part of its initiative to improve air travel between Malaysia and the land of the rising sun after the North Asian country was impacted by the recent natural calamities. We are also partnering Malaysian tour operators who use there fares to offer very attractive packages from Kuala Lumpur, Kuching and Kota Kinabalu to Japan," he added.

These deals are offered by all MAS distribution channels such as the website, www.malaysiaairlines.com; flymas.mobi on mobile; MHbuddy on facebook; MAS' ticketing offices and appointed travel agents.

All promotional airfares are for one-way economy or business class journey on MAS during off-peak period and includes airfare, airport tax, fuel surcharge, insurance and administrative fees.




Source : Bernama
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KL Festival Set To Attract 700,000 Visitors

The month-long Kuala Lumpur Festival 2011 starting July 1 is expected to attract about 700,000 local and foreign visitors.

Ministry of Information Communication and Culture secretary-general Datuk Seri Kamaruddin Siaraf said the targeted turnout could be achieved with the increase of events from 104 at 47 locations last year to 122 at 51 locations this year.

He said the festival with the theme "Where the Arts Come Alive" was in line with the government's effort to lift Kuala Lumpur as the hub of arts and culture internationally.

Jointly organised by the Ministry of Information Communication and Culture, the Ministry of Tourism, and the Ministry of Federal Territories and Urban Well-being, he said KL Festival attracted the participation of 18 companies and non-governmental organisations, he told a pre-launch news conference at KL Tower here Monday.

Kamaruddin said visitors would be feted to arts, including visual and performing arts, and cultural activities, traditional games, Malaysian cuisine and literary events.

Schedules and details of the events will be posted on the KL Festival website at www.klfestival.org and the facebook-klfest secretariat, he added.

The festival will be launched simultaneously by three ministers -- Datuk Seri Dr Rais Yatim, Datuk Seri Dr Ng Yen Yen and Datuk Raja Nong Chik Raja Zainal Abidin at the KL Tower's 1Malaysia Cultural Village on June 25.




Source : Bernama
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Saturday, June 11, 2011

MAS: On a wing and prayer

The short term appears bleak but there are signs that MAS may improve.
The woes of national carrier Malaysia Airlines' are aplenty. They range from an aging core fleet, escalating cost structure, high leasing cost and legacy issues to a network that's not far reaching enough. And these keep coming back to haunt the airline despite its hard-fought efforts to get back on steady ground.
To tackle these issues, it needs nothing less than dynamism. Take for example its recent entry into the much-vaunted oneworld. This should have been done years ago.
It's tough out there factors such as rising oil prices sparked by tensions in the Middle East and the earthquake/tsunami in Japan leave an impact on the global airline industry.
Even so, other airlines are able to report profits. Sadly, MAS once again plunged into the red territory with a RM242mil net loss for the first quarter of the year, shocking many who had thought the worst was over when the carrier reported a RM225mil in net profit for 2010.
“I wish I could say we could have done things differently and the losses had nothing to do with fuel prices but the volatility in fuel prices was a major contributor to our loses,'' says MAS managing director Tengku Datuk Seri Azmil Zahruddin.
To Shukor Yusof, a Singapore-based airline analyst for Standard and Poor's “MAS biggest threat in the last seven to eight years has been AirAsia” and the fact that it is still struggling to overcome legacy issues. “For as long as they do not have a clear vision of where they are headed, they will continue to have issues going forward,'' says Shukor.
The issue is made worse as no one can predict the direction of jet fuel prices. International Air Transport Association (IATA) director general and CEO Giovanni Bisignani says that “remains a concern.'
A Maybank IB analyst adds that MAS needs to sort out its unresolved fundamental issues. “They are doing it but the pace needs to hasten as the world is not waiting for them.''
The question to ask - after a host of revamps and reforms labelled with acronyms such as WAU (Widespread Asset Unbundling), BTP1 (Business Transformation Programme) and BTP2 - what could the airline possibly do - more?
The red ink
Rising jet fuel prices and high leasing made up 58% of total cost that drove MAS into the red in the first quarter. This sent shockwaves to the analysts fraternity.
Of 18 analysts, 12 have a sell call on the stock. Jet fuel raced to US$113 a barrel during the period. MAS hedges 25% of its fuel requirements at US$93 a barrel. Fuel made up 38% of its total cost in the first quarter, aircraft leases 20%, staff cost about 12%-15% and the rest is for maintenance, landing and parking and others.
Its cost per available seat km (CASK) is 8.25 US cents versus SIA's 7.13, and AirAsia's was 4.2 US cents. Even a single cent change can make a difference during turbulent times. MAS is seeking a 15% CASK reduction by 2015.
The airline also added 11% capacity during the year. Had it not, would things have been better? “Unlikely...the fuel pricing would have hit it anyway,'' says an analyst.
Encouraged by the bullish projections that this will be a good year, MAS has added more seats to its network.
“Had we known it (about the tensions in the Middle East that pushed fuel prices and the earthquake in Japan), we would not have put in so much capacity. About 38% of our cost is fuel and with this kind of volatility, we can mitigate but cannot eliminate,'' Azmil says.
It has been a humbling experience. On June 1, MAS was booted out of the MSCI Malaysia Index.
The counter has lost much ground since it released its results closing Friday at RM1.43. Its archrival on the domestic front, AirAsia has also overtaken it in terms of market value at RM8.8bil versus MAS' RM4.8bil.
So, can it keep to its full year projections despite the first quarter blip? “We are on track,'' Azmil says.
Fleet dilemma
Having older planes are one thing but utilitising them to the maximum is another. But here's one of the roots of MAS' headache.
In the past, MAS has been somewhat slow to replace its fleet whenever there was a new generation aircraft launched.
While its rivals would be the first to hop on and make the orders, MAS would take the “wait and see'' approach.
Furthermore, the fuel and maintenance cost of its aging fleet is high. Some attribute this lack of agility then to its dire financial straits.
But that seems to have changed, with Azmil at the helm. The airline has ordered 35 B737-800 and 15 A330-300, some of which have arrived and the bulk coming the next and the following year.
The shift in strategy from being asset light to having a third leased and a third owned is best to balance its portfolio and hopefully it will drive cost down as these are next generation aircraft that are far more fuel efficient than its existing fleet.
“The old ones are sucking too much fuel and does not help yields. Its direct competitors have the latest generation of planes that are much more fuel efficient. Two of the B737-800 that it took delivery of this year are flying 16 hours. That shows there is better utilisation of its fleet to earn better yields,'' says the Maybank IB analyst.
Azmil says many new aircraft are coming into system. “This year, we will see new aircraft coming in and you will see the difference in the economy class and also the front end of the cabin,'' says Azmil.
Next year, MAS will get its long-awaited A380 aircraft but they come years after rivals SIA, Emirates and Qantas. It will certainly lift MAS portfolio of offerings.
Its recent shift in strategy to focus on front end by expanding its portfolio to more market segments is the way to go as MAS would need to bump that up to match the yields enjoyed by SIA.
The yield gap has been widening over the years and some say this is because MAS has been caught up fending off competition on the local front by trying to be both premium and a low cost airlines.
The realisation has set in that a premium product cannot be low cost. So, it now has a portfolio of products offering premium, value (Firefly turboprops) and low cost (Firefly low cost).
Firefly is managed separately though it is a unit of MAS and even SIA is getting directly into the long-haul low-cost market which is competitive as the low-cost carriers are eating into premium airlines' margins.
“Firefly is a bright spot for MAS and will keep improving when it takes more 737-800s. But the revenue contribution isn't that big to MAS overall bottomline. MAS needs to fly more profitable routes especially with the A380s coming in 2012,'' says Shukor.
The brand of choice
One analyst compared air travel withfast-moving consumer goods where there's no loyalty. In this era, airlines need to distinguish themselves from the rest of the pack through right pricing and the soft touch. Also, having a brand new plane gives the perception that it is also safer so that's a factor travellers will consider.
With that, the new planes bode well for MAS. Having the A380, will put MAS in the same ranks as SIA or even Cathay but still, it does not guarantee the loads. With A380, MAS will have to fill over 500 passengers at one go at a time when competition is bursting, not just from the premium carriers but low cost as well which offer business class seats a fraction of the cost.
To address that, the airline is focusing on filling the front end of the cabin.
Although the strategy was crafted recently, the front end loads have picked up, according to MAS senior general manager sales and marketing Datuk Bernard Francis.
The recently launched Global Deals Dream Getaways is showing results and the focus from overdependence on corporate sector has widened.
Internally, the target is 25% which means a RM650mil contribution to earnings. The airline has thus far hit 23%. Average load is about 70% and forward preloads are 18% higher than last year in the second half.
Though MAS flies to many countries, it is hard to match the branding that SIA and Cathay command. This is another issue the national carrier needs to address.
“People rather pay more for the rival planes which are newer, with latest interiors. So, it is a perception of better quality even tough MAS' soft skills are excellent,'' says an analyst.
The change afoot for the airline is not just limited to new aircraft and new seats. It has also started from the first touch point.
MAS is one of the first airlines in the world apart from Delta to use iphones, ipads, Facebook and even Android's as tools to check-in and even buy tickets.
The food offering is changing and it has “chef on call'' for the first class to make sure you get the meal the way you want it. It also offers “ferrero rocher'' which is a premium chocolate as a dessert and it is buying new planes. The only set back - the planes cannot arrive any faster.
The ties that bind
Twelve years and two attempts. That is how long the courtship with oneworld took. MAS was invited 12 years ago but due to technical issues, nothing had materialised.
“The board gave the management up to June to get into an alliance,'' says MAS chairman Tan Sri Dr Munir Majid.
After the first attempt, MAS search continued but its balance sheets did not make it “pretty'' enough to be considered as a member.
What changed this time around was that MAS is looking much better despite its recent quarterly blip. Geographically, it is well located as oneworld needs to get smack into the South-East Asian markets since growth in passenger traffic is expected to be robust in the region.
IATA expects Asia to lead traffic growth. All these had strengthened MAS case. This time, following an invitation, the pact was sealed after a 12-hour meeting over the past weekend. “It is the best fit for us and MAS is the best fit for oneworld,” says Azmil.
The full impact is likely to be felt in 2013.
“But don't expect investors to jump to buy the stock as it will take time before we can see the results. Surely, there will be benefits from ferrying member passengers around and the geographic reach for MAS travellers just gets bigger. More so now, there are more avenues to earn miles for the travellers,'' says an analyst.
Centre for Asia Pacific Aviation analyst Brendan Sobie says MAS is going in the right direction as the alliance helps strengthen its position in Asia and widens its reach.
An analyst remarks that the only reason oneworld is losing to SkyTeam and Star Alliance is that they do not have a representative in SEA. “Now, they do with MAS,” he says. The other factor that could boost traffic is Qantas willingness to work with MAS via oneworld to tap into SEA.
Transformation mode
As rightly pointed out by Azmil, MAS is in transformation mode, no longer turnaround .
“Transformation takes long but it will stick with you versus business turnaround, which is for a short time only,'' he says.
An analyst likes the sound of it: “He is going back to the textbooks and this is something which should have been done 12 years ago.”
More crucially, what does that mean for the consumer? “You will see a very different value proposition from MAS from how you buy tickets, whether you use a website, the call centre, the facebook or the androids to the ipad.
It is a different experience when you get to the airport. We are improving the first and business class and looking to improve the economy offering. We are getting new aircraft and modern products.
“At the end of the day, it is not just a transformation, but we are changing the mindset,'' Azmil says.



Source : STAR
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Thursday, May 19, 2011

AirAsia CEO 'Keen' On Operating New AirAsia Singapore Brand

AirAsia's chief executive is "keen" to operate in Singapore, and the Malaysian airline will soon base some aircraft there in a move that may presage an AirAsia Singapore unit launch.
Recent advertisements for cabin crew positions at AirAsia Singapore are hoped to be the first step, Tony Fernandes told Dow Jones Newswires in an interview. AirAsia will be "night-stopping" aircraft there, in order to make morning flights out of the Southeast Asian island nation.
There have been rumors that Australia's Qantas is interested in its low-cost unit, Jetstar, making a similar move into Singapore to save on costs by hiring locally.
Fernandes also said that its two, 49% owned units, AirAsia Thailand and AirAsia Indonesia, remain on track for separate initial public offerings later this year. The pair may go public simultaneously, or Thailand may go first and Indonesia second, depending on a number of factors.
The IPOs come at a good time for AirAsia, he said, as the moves will free up the balance sheet and allow the low-cost airline to launch new AirAsia units in Vietnam and the Philippines in the near term. The CEO said Vietnam's new government is "much more receptive" to the company's ideas on branding and its websites, and Vietnam's tourism industry is growing quickly, so Fernandes doesn't anticipate the problems that caused its first foray into that country to fail.
Fernandes said he was pleased by remarks made earlier Tuesday by the Malaysian prime minister at the Invest Malaysia conference at the New York Stock Exchange, in which the prime minister expressed a desire to make Malaysia the economic center of Southeast Asia.
AirAsia doesn't believe it can beat the market, so it doesn't do much hedging against rising oil prices, he said, and it is currently about 10% hedged at a cost of about $120 a barrel. Similarly, it doesn't hedge much against currencies, and noted that many forecasts call for the Malaysian ringgit, which has risen sharply, to hover in the MYR2.90 to MYR2.95 range to the dollar, near current levels.
Its long-haul international unit, AirAsia X, is slated to announce a pact with General Electric Co.'s (GE) aviation unit on Wednesday. Fernandes didn't want to steal the unit's thunder, but hinted that the pact could involve aircraft engines, a new type of Airbus aircraft AirAsia X hasn't purchased before and new routes for AirAsia X to Europe.
GE lost out on a previous contract to supply AirAsia X airplane engines, and has been aggressively courting AirAsia for new business, he said. GE CEO Jeff Immelt has been "a fantastic friend" of AirAsia.
In U.S. dollars, AirAsia has about $3 billion market capitalization, and posted annual revenue of about $2 billion and earnings of about $400 million, which excludes the contributions of the Thailand and Indonesia units, Fernandes said.
"We've proven the model," he said of the airline that has grown from 2 two planes to around 100 planes, and there is "great upside" for AirAsia, even after the marked increase in its share price, as it continues to extract even more "ancillary" revenue from passengers for things like food and insurance. AirAsia now extracts $16 of such revenue per passenger, up from $5 in the past.



Source : Dow Jones
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Tourism Ministry Opens Facebook Account To Further Promote Tourism

The Tourism Ministry created the Facebook account "Citrawarna 1Malaysia" because it is aware of the social networking site's potential to promote popular locations in Malaysia to visitors, said its minister Datuk Seri Ng Yen Yen.

"We know that we are now at this social media era and we have to keep with the times. Our target (in using the application) are young people and we encourage them to go the site and share their experiences with others," she said after launching the "Citrawarna 1Malaysia" Facebook account here Wednesday.

The application created in conjunction with the annual Citrawarna 1Malaysia event which will take place at Dataran Merdeka on Saturday is to enable the public to access the ministry's www.facebook.com/cuticuti1malaysia site and participate in various contests in the form of dance games.

The participant with the highest score as of the end of June gets to win an iPad while there will also be 10 consolation winners who will be given vouchers to dine at Saloma Bistro.

Ng added that the Facebook feature was part of the ministry's transformation plans to further improve its delivery system.




Source : Bernama
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Tuesday, May 03, 2011

US raises security alert for Americans

Citing the “uncertainty and volatility of the current situation” following the death of al-Qaida leader Osama bin Laden, the US Department of State has issued a global alert warning American citizens against a possible outbreak of anti-US violence worldwide.

“The US Department of State alerts US citizens traveling and residing abroad to the enhanced potential for anti-American violence given recent counterterrorism activity in Pakistan,” the agency’s Bureau of Consular Affairs (BCA) said in a May 1 advisory.

Australia issued a similar warning. In countries with significant Muslim populations, international schools, embassies and other potential targets were putting extra security measures in place in case of reprisals.
Britain confirmed it was taking extra precautions at its embassies around the world and its military bases were on heightened alert.

The global police agency Interpol also called for increased security measures, warning that the death of Bin Laden could provoke reprisal attacks around the world.

Supporters of Bin Laden’s violent campaign took to militant Internet sites to vow revenge.
“The lions will remain lions and will continue moving in the footsteps of Osama. O Allah, America will not enjoy safety and security until we live it in Palestine,” one user wrote on the Shumukh al-Islam forum.
“The celebrations are amusing. Cheer all you want infidel, you only have a limited amount of time in this life in which to do it,” another wrote.

While some experts said that Bin Laden’s death would damage al-Qaida’s brand image, and perhaps lead the organization to fracture still further along geographical lines, most predicted attacks would continue.

“The United States will unfortunately suffer, because jihadists have a tendency to avenge their slain chiefs,” warned Matthieu Guidere, a French academic who specializes in the Arab world.
After the death of the leader of al-Qaida’s group in Iraq, Abu Musab al-Zarkawi, in April 2006, his successor launched a wave of suicide attacks against US and Iraqi targets, Guidere noted.

And although the figurehead of the operation has died in a plush Pakistani mountain resort and garrison town north of Islamabad, al-Qaida militants in the field have long been acting independently.
“On a tactical level, the death of Bin Laden is not a decisive victory, as for many years he has not been an operational leader and the power has been in the hands of local commanders,” Guidere said.




Lost brand label
Jean-Pierre Filiu, a professor at the Sciences-Po school in Paris and author of a book on al-Qaida, said Bin Laden’s death would accelerate the group’s existing division into separate fighting entities.
“Osama bin Laden’s leadership was in truth ideological. He was the only one able to unite all the disparate groups around the world,” said antiterrorist judge Marc Trevidic, saying al-Qaida had lost a brand label.
Nevertheless, Frank Faulkner, a senior lecturer in sociology and terrorism studies at the University of Derby in Britain, said that revenge attacks were inevitable.
“It’s just a case of when and where,” he said.




Extra vigilance
Interpol secretary general Ronald Noble urged “extra vigilance” from “law enforcement authorities to a heightened terror risk from al-Qaida affiliated or al-Qaida inspired terrorists as a result of Bin Laden’s death.”
“The world’s most wanted international terrorist is no more,” Noble said in a statement issued by his office.
“But the death of Bin Laden does not represent the demise of al-Qaida affiliates and those inspired by al-Qaida, who have and will continue to engage in terrorist attacks around the world,” he said.
“We therefore need to remain united and focused in our ongoing cooperation and fight, not only against this global threat but also against terrorism by any group anywhere,” he added.
Noble said Interpol, a global coordinating body based in France that works with national police forces in 188 member states, was “on full alert for acts of retaliation should al-Qaida try to prove they still exist.”




Limit travel, avoid rallies
The BCA strongly urged Americans “in areas where recent events could cause anti-American violence to limit their travel outside of their homes and hotels and avoid mass gatherings and demonstrations.”
US citizens should also “stay current with media coverage of local events and be aware of their surroundings … US citizens abroad are urged to monitor the local news and maintain contact with the nearest US embassy or consulate,” said the travel alert, which expires on Aug. 1.
It noted that “media coverage of local events may cause family and friends to become concerned for their loved ones traveling and residing abroad.”
“We urge US citizens to keep in regular contact with family and friends,” said the BCA.
The state department said US embassy operations in affected areas would continue to the extent possible under the constraints of any evolving security situation.
“US government facilities worldwide remain at a heightened state of alert. These facilities may temporarily close or periodically suspend public services to assess their security posture. In those instances, US embassies and consulates will make every effort to provide emergency services to US citizens,” it said.
On Monday, Rebecca B. Thompson, spokesperson of the US embassy in Manila, did not comment on the travel alert.
Instead, Thompson referred the Philippine Daily Inquirer to the BCA website —www.travel.state.gov— which she said “has the most up-to-date information.”




NAIA alert
The Manila International Airport Authority (MIAA) has placed four terminals of the Ninoy Aquino International Airport (NAIA) under “heightened alert” status following Bin Laden’s death.
In a May 2 memorandum, Vicente Guerzon Jr., MIAA assistant general manager, said the move was necessary “as a precautionary measure to ensure the security and safety of airport users, as well as protect airport infrastructure.”
Guerzon said the following security measures shall be immediately implemented at NAIA Terminals 1 to 4:
• Strict access control procedures for both personnel and vehicles.
• Rigid inspection of airline passengers and cargo at security checkpoints.
• Intensified police visibility as well as K-9 paneling at the terminals.
• Maximized deployment of patrol vehicles at aircraft movement areas and airport perimeter.
• Intensified intelligence and monitoring operations as well as networking with other security units.
Guerzon said “matters that may affect smooth airport operations must be brought to the immediate attention of MIAA General Manager Jose Angel Honrado.”


Source : Inquirer
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Osama revenge fears put world on high alert

Governments and airlines around the world are bracing for a backlash following the killing in Pakistan of Osama bin Laden by US Special Forces.

Interpol has called for increased security measures by national police forces and several countries have responded with extra security measures spanning airports and other public transport systems.

Japan said its military bases are on full alert in case of revenge attacks by bin Laden’s al-Qaida supporters.

A Qantas spokesman said the airline was “closely monitoring the situation and if the security situation changes then we will take appropriate steps”.

While the county celebrated bin Laden’s death, the U.S. Department of State issued warnings for Americans abroad and is asking travellers to be vigilant. Britain and Australia have issued similar warnings.

“The terrorists almost certainly will attempt to avenge him (bin Laden), and we must – and will – remain vigilant and resolute,” said CIA director Leon Panetta.

Authorities in Indonesia are especially wary of reprisals.

Just weeks before Bin Laden’s death, authorities in Pakistan arrested Umar Patek, an Al Qaeda-linked Indonesian militant who for 10 years had been on the run for allegedly helping to build the explosive devices used in the 2002 bombings of nightclubs in Bali that killed 202 people. 



Source : TravelMole
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Sheraton Imperial unveils its RM6mil meeting facility

THE Sheraton Imperial Kuala Lumpur Hotel was abuzz with excitement as all preparations were underway to unveil their latest meeting facility — @M event level recently. Located on the mezzanine level of the 5-star hotel, the newly renovated meeting level took six months to complete at a cost of RM6 million.
Approximately 200 persons were invited to view the new meeting facility as part of the hotel’s launch activities. Divided into lunch and dinner sessions, guests were taken on a personal tour by the hotel’s sales and marketing team members.
Based on an ‘Open House’ concept, the tour revealed the various meeting rooms, set up according to different themes.
Movie theme: Jack Sparrow, Darth Vader, Wolverine and Ronaldo make up part of the theme.
As guests step into the @M meeting room, they were greeted with a Social Network theme where they were introduced to the various social media channels, played various games on Facebook, posted photos on Twitter and had the chance to win exciting prizes.
Next door at Be@M, it was a more informal affair, with the focus being on the 5 Human Truths theme. Guests were shown how the more ‘friendly’ set up play an integral part in the success of any training workshop.
Over at Do@M, there were two themes. In one corner, the movie theme was introduced with ‘Darth Vader’, ‘Jack Sparrow’ and ‘Wolverine’ serving customers. while at the other end of the meeting room, the sports theme was displayed. Tables with golf, badminton and football décor were enhanced with a Wii machine to promote that competitive spirit.
At the foyer area of Ez@M, the hotel’s culinary team took centerstage, featuring their specialities at the main island buffet counter — introducing delicious dishes from the ‘Passion’ cook book — a joint collaboration between Sheraton Imperial KL and The Westin Langkawi Resort & Spa.
‘We want to support our customers and help them achieve their objectives.
“This does not only mean providing a new facility equipped with the latest technology but also showcasing unique and creative options, aiding our customers with what’s out there and how they can be different and unique too.
“We believe with this new @M facility, we will be able to embark on the journey with our clients”, said General Manager of the Sheraton Imperial Kuala Lumpur Hotel Wolfgang Boettcher.
Complementing the new vibrant feel of the @M meeting level was a whole range of sumptuous cuisine – perfectly whipped up by master chefs in each of the meeting rooms. Needless to say, there was networking and ideas plus excitement as guests and associates mingled to show off the new facility.
With the addition of the @M event level, the Sheraton Imperial Kuala Lumpur Hotel now boasts more than 2219.6 sq metres of function space with a 12 venue options. Measuring 667 sq metres, the elegant Nusantara Ballroom (located on level 2 of the hotel) is the largest function space, catering for 120 persons for a boardroom set-up to 1,000 persons for a theatre set-up.
It can also seat approximately 550 persons for a banquet and 800 persons for a cocktail reception.




Source : STAR
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